The design of packaging and labels most directly affects the consumer's preferences. Usually the choice is spontaneous, so it is so important to give the product an attractive look. The high-quality and bright design of the label immediately attracts attention, making the product more sellable. Promotes the professional design of the product packaging, while taking on the function of additional advertising. The designer will take into account all the subtleties and specifics of the product, emphasize the main advantages and distinctive features of the product.

When designing the packaging of a product, it is necessary to take into account the following criteria, which the designer adheres to.

• The label should be attractive. Very often the consumer makes unplanned purchases, which is one of the indicators of the designer's quality work. Therefore, the visual part is always the main aspect, pushing people to choose a particular product.
• For a positive perception of the goods by the buyer, it is important to consider the material from which the packaging is developed, its dimensions, the color scale of the label, and the print font.
• Not always provocative and bright colors will create a positive evaluation for the buyer. It is important that the design of the packaging of the goods at an emotional level corresponds to the needs of the consumer.
• The packaging of goods under all conditions must fulfill its original function. Do not forget that simplicity in design is sometimes the most successful decision.
• Design should not break out of the overall style of the customer's products. This approach will make the product more recognizable, and also positively affect the sales of all the customer's products.

Developing the design of the label, the professional tries to make it not only memorable and vivid, but also individual, which will protect the product from counterfeiting. The main task of the designer is to distinguish a product from a number of similar ones and to interest the demanding buyer. Each product has its own specifics and range of consumers, so the target audience and its needs are carefully analyzed. Basically, stopping their attention on some kind of packaging, the buyer, every time he visits the store, will choose a memorized producer. Competent packaging design of the product will become a pledge of recognition and demand for the product, which will ensure high competitiveness and stability in the sales market.