In July 2012 corporation Nike Opened an unusual sports club, equipped with the latest digital technologies. Located in London, Nike+ Fuel Station Developed specifically to motivate the sports community. On the area of 384 sq.m. The Nike + innovation zone demonstrating the latest inventions is presented; The test zone, where athletes can try out new products; terminals NIKEiD, experienced consultants who not only pick up the perfect footwear and sportswear for everyone, but also order it directly from nikestore.com, as well as a sports club for running and conducting master classes from the best trainers Nike.